"A household based in North London wants to find an exceptional and qualified instructor to guide their smallest child on his initial journey to turning into an English gentleman."
Looking at this post, you might easily overlook the phrase "beginning" as just an expression.
But, it may be the crucial part of this unique employment listing, as it seeks to find a tutor for a 12-month-old.
Hundreds of responses have now been received since the unidentified family posted their request for the £180,000 per year tutor, who needs to be "someone very special".
Over the last few weeks, the post has received interest in the press, with several asking why?
Forward-Thinking Method
The CEO, CEO and founder of Tutors International, which is assisting the family in their hunt, explained that notwithstanding initial doubt, he viewed the idea "visionary", and "progressive".
When he met the family, he noted they appreciated the unconventional nature of their demand, and how immature their son is.
Nevertheless, they explained that they "were unwilling to delay any longer" to engage a tutor, as they had waited until their firstborn was five, and by that stage "cultural bias had already set in".
But what does the family mean by "cultural leaning"?
It's "all-encompassing", Adam answered. "How you eat, how you speak".
He said the elder child had absorbed "really subtle, unspoken signals" from the family, and had taken on their cultural habits. The family explained to the consultant they did not want history to recur with their infant.
The intention: To bring in a UK tutor, who needs to speak with standard English accent, to shape the baby from the very start.
Osmotic Learning
"A great deal of the learning at the outset here is rather acquired indirectly," stated Adam.
It's through this osmosis that the family are hoping the child will pick up the English characteristics they want to impart.
He noted the tutor needed to be an individual who attended "prestigious academies – similar types of schools as the family aspire to send their son to".
"The educator simply needs to be the appropriate candidate, they'll be carrying out things they aren't even aware they're doing, just naturally," he added.
Expense Not a Factor
The family told him the chosen tutor should ideally also have knowledge of or passion in equestrian activities, skiing, the arts and musical activities so as to inspire the child in a diverse set of passions.
More than that though, he said the family desired the tutor to sign up the child on a range of lessons so the child would be "equestrian training and starting an tool by the time they are approximately three years old".
In the family's view, assisting their son grow into a "British gentleman" will result in achievement and open doors.
"Taking into account the rights and wrongs of that, because it's undoubtedly a class statement," he notes.
But, notwithstanding all this guidance in "Britishness", could the child adopt what is termed cultural leaning from the globally influenced family he lives with regardless?
"Absolutely", replied he. "The parents know this may not work, but they've just taken the view of, 'let's give it a go and let's go as quickly as we can', because the price of it is irrelevant," he explained.
Impractical
There are some in the tutoring industry who share those reservations.
Peter Cui, chief executive of Blue Education, who provides private tutors, wrote that "the journey of adopting dual cultures, or actually, becoming oneself, is something that must be grown into, not engineered."
He wrote that he had moved from Asia to the Britain at the time of childhood, and had been raised experiencing and embodying two backgrounds. He progressed to study at Cambridge University.
"The notion that a single person can serve as a living vessel of English culture, an individual who can in some way transplant the qualities of a British gentleman to a infant child, strikes me as idealistic and impractical," he commented.
"In my experience, employing a quintessentially British tutor from infancy will will not necessarily create the goal they want.
"I never had that kind of mentor, and however I have been fortunate enough to live many of the experiences they hope for their son."
He continued: "The reality is, personal identity cannot be forced from the outside; it must be selected, and it must be internally driven."
Purchasing UK Culture
Of course, UK identity is something Adam thinks can be taught – and marketed.
"In my view the situation that the global community regards us in this respect is something that we should be cherishing|valuing|appreciating